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Braqnd Experience: Exhibition on the road for Automotive
Speed Marketing takes to the road with Event Marketing Solutions (EMS) and The Dream Marketing European Automotive Roadshow with an innovative 26 day, three-country, 20 site roadshow, directly targeting the European Automotive industry - launches Monday 26th March in France.
This is a fantastic opportunity for companies who develop products for the automotive industry. This touring exhibition provides a powerful platform for companies to meet with key decision makers within their industry and allows companies of varying sizes, an effective and economical way of penetrating the automotive industry, something they may not otherwise be able to do.
The tour will be visiting 20 leading automotive companies across the UK, Germany and France including Bentley, Jaguar, Nissan, Audi, Porsche, Renault and Toyota
The EMS vehicle comprises of 24 exhibition stands, a private meeting area with audio visual and catering facilities providing the perfect surrounding in which to do business.
How it works
‘It's like speed dating for business' - Each manufacturer has a stand and key decision makers from the car factories visit each stand in turn. The decision makers are provided with an assessment form and spend a set time with each company. At the end of the tour, having listened to each manufacturer and the details of their product, they score the products and are ‘match maked' with the companies they have registered special interest in. It has proved incredibly popular and productive.
Last year's Automotive Roadshow was a great success and the secret is to have a good mix of house hold names alongside smaller companies and start-ups that are demonstrating new technology or solutions which engineers may not have seen before' says John Aldridge Dream Marketing's founder and managing director.
Companies featured in the roadshow include among others Atmel, Tele Atlas, Optrex, Mentor Graphics, Green Hills Software, and Cambridge Silicon Radio
"The exhibition vehicle provided by EMS is the perfect "vehicle" for our exhibitors to demonstrate their products to prospective customers and the EMS operators are well trained and most professional in their approach. EMS takes all the roadshow's logistical hassles away, meaning that I can concentrate on match-making the exhibitors and their potential customers." John Aldridge Dream Marketing International
Keith Austin MD of EMS said ‘This touring exhibition is proving incredibly popular and productive. It's very time efficient, business focused and industry orientated and I foresee us doing much more of it.'
20 March 2007