Prospect Swetenhams delivers B2C data pool

Prospect Swetenhams, the data marketing company has announced new exclusive management of 'iris', the largest pooled database of lifestyle data in the UK.

Marketing Metrix has developed 'iris' as the most wide-ranging and comprehensive source of consumer data by combining data from the three largest suppliers of lifestyle information in the UK.

Sophisticated targeting analysis ensures only the best prospects -those that most closely match a users' ideal target - are selected for campaigns. Data taken from 'iris' can be used as many times as users need to for 12 months - unrestricted.

Valuable sub sections available include charitable donors, affluent grey market, financial, mail order and internet purchasers, affluent family market and motoring.

Karen Grant-Bond, B2C List Manager, comments "We are delighted to announce new exclusive management of this unique lifestyle file. Due the depth of data in 'iris', combined with the modelling expertise of Marketing Metrix, the file provides unrivalled accuracy for direct mail. Indeed, no other database makes as much detailed information about UK residencies available for targeting direct mail campaigns - with over 250 variables for over 40M individuals."

07 September 2006

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