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Field Marketing: POP intallation for Paddy Power

MPD installs for Paddy Power

Paddy Power has teamed up with Moving Print Distribution (MPD). The partnership sees MPD delivering and installing a window merchandising campaign across all Paddy Power outlets in the UK and Ireland to coincide with the beginning of the National Hunt racing season.

The continued partnership with Paddy Power follows on from the success of an initial project carried out earlier this year by MPD and MPDi, the Irish arm of MPD. The installation of the Premiership window displays took place in August, across all of Paddy Power's 150 Irish outlets as well as their 55 UK sites. With this latest installation MPD are fitting full window take-over vinyls to coincide with the new jump season.

Fiona O'Connor, Retail Marketing Manager, of Paddy Power commented, "The look of our retail windows is vitally important to us in communicating our offering and the Paddy Power brand values. We worked with MPD earlier this year for the delivery and installation of POP for the launch of the Premiership, across the UK and Ireland. We were so impressed with their project management that we chose to use MPD to install all our window displays for the jump season."

"Our relationship with Paddy Power has always been good so we are pleased to now be delivering the same quality service to all of Paddy Power's outlets", comments Simon Summers, Managing Director of MPD. He continued, "We take great pride in our work to ensure delivery and installation are carried out to the highest standard and our growing relationship with Paddy Power illustrates this quality."

 MPD installs for Paddy Power

Paddy Power has teamed up with Moving Print Distribution (MPD. The partnership sees MPD delivering and installing a window merchandising campaign across all Paddy Power outlets in the UK and Ireland to coincide with the beginning of the National Hunt racing season.

The continued partnership with Paddy Power follows on from the success of an initial project carried out earlier this year by MPD and MPDi, the Irish arm of MPD. The installation of the Premiership window displays took place in August, across all of Paddy Power's 150 Irish outlets as well as their 55 UK sites. With this latest installation MPD are fitting full window take-over vinyls to coincide with the new jump season.

Fiona O'Connor, Retail Marketing Manager, of Paddy Power commented, "The look of our retail windows is vitally important to us in communicating our offering and the Paddy Power brand values. We worked with MPD earlier this year for the delivery and installation of POP for the launch of the Premiership, across the UK and Ireland. We were so impressed with their project management that we chose to use MPD to install all our window displays for the jump season."

"Our relationship with Paddy Power has always been good so we are pleased to now be delivering the same quality service to all of Paddy Power's outlets", comments Simon Summers, Managing Director of MPD. He continued, "We take great pride in our work to ensure delivery and installation are carried out to the highest standard and our growing relationship with Paddy Power illustrates this quality."

MPD and MPDi are both part of The Delta Group.