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Brand Experience: Trump exposure for Adwalker
ADWALKER FEATURES IN DONALD TRUMP'S "THE APPRENTICE"
The Board of Adwalker is pleased to announce that its Adwalker interactive platform, the patented out-of-home media, makes its US network television debut on season six of NBC's "The Apprentice" from Mark Burnett Productions, premiering on Sunday 7 January 2007 in the USA.
• During the programme, the capability of the Adwalker platform is clearly demonstrated to an estimated viewing audience of 22 million people across the US;
• The result of the team tasks confirms Adwalker's point-of-sale capabilities with "The Apprentice" cast member teams selling Universal Studios Hollywood Theme Park passes using the Adwalker platform;
• This is the fourth time Adwalker has worked in association with NBC-Universal; and
• This announcement follows the previously announced news that Adwalker has been chosen as an official launch partner with Microsoft Windows Vista and 2007 Microsoft Office System in Ireland.
During the show, Donald Trump and his daughter, Ivanka, challenge the Apprentice teams to use the Adwalker, an advertising and media platform worn by its operators, to sell on-the-spot front-of-the-line passes and discount season passes to consumers at Universal Studios Hollywood. The episode, which forms part of the sixth series of "The Apprentice", demonstrates the power of the Adwalker against conventional sales' methods.
The programme's adoption of Adwalker is testament to the unique set of capabilities of the Adwalker platform and the brand.
Today's announcement marks the fourth time Adwalker and NBC-Universal have worked together, with the Adwalker previously promoting NBC's "Today Show" 2006 and "Upfront Presentation" at Radio City Music Hall. The Adwalker has also been used to promote prime-time programming of NBCU's Telemundo unit, and KNBC-TV's NFL Football program, "The Challenge".
Commenting on today's news, CEO, Simon Crisp, said: "This is a fantastic endorsement of the Adwalker platform and a testament to how seriously Adwalker is being taken in the US market. In the last three years, the use of the Adwalker by many of our clients has gone from one of curiosity to being an essential element of an out-of-home media campaign.
"Our appearance on ‘The Apprentice: Los Angeles' confirms what the Board have long maintained: Adwalker is a unique and dynamic Media platform, enabling both an advertising and point of sale capability, and we are delighted that NBC-Universal together with major business players like Donald Trump and Mark Burnett have selected the Adwalker to appear on the program."
11 December 2006