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Data: Blue Sheep and Abacus extend B2B data pool
Blue Sheep and Abacus extend the B2B data pool
Blue Sheep has announced a partnership with cooperative database pioneers, Abacus, to provide business to business (B2B) data services to enhance its B2B Alliance offering.
Abacus, which operates Europe's only B2B data cooperative, has selected Blue Sheep to take advantage of its aggregated database, The UK Business Universe(r), in order to enhance and deepen its transactional multi buyer database with additional firmographic information. In addition, Blue Sheep will be using its expertise in data hygiene, analytics, data enrichment and enhancement to help Abacus provide its members with additional value added services to help drive effective marketing.
Iain Lovatt, joint managing director, Blue Sheep, said: "The concept of data pooling has been a great success for Abacus. Its extension into B2B markets is attracting much interest and new members. Through our partnership, we are able to provide a number of value added services that will be of benefit to the Alliance partners. Our experience in the B2B market will allow us to provide a fast turnaround of information with valuable data enhancements."
Matthew Pepper, B2B Client Services Director at Abacus, added: "We elected to work in partnership with Blue Sheep due to the quality of their data, their rapid turnaround times and their excellent customer service. What they offer can complement our existing activities and help deliver additional information to our customers. The partnership will also help us to develop the capability of our acquisition and retention modelling services to add further value to the membership."
08 September 2006