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Loyalty: Midland Mainline chooses ICLP
Midland Mainline rewards ICLP with its customer reward scheme
Train operator Midland Mainline has handed its customer reward scheme to
ICLP after a competitive pitch.
ICLP is tasked with co-ordinating the consolidation of Midland Mainline's
two reward schemes - one designed for business users and the other for
leisure users - into a single offering via a new programme called
AlwaysMore.
Nicola Farmer, Product Manager - Retention, for Midland Mainline says:
"We've reviewed and made changes to our reward scheme based on customer
feedback. We value all of our customers and therefore wanted to introduce a
reward scheme that benefits everyone, no matter how often they travel with
us. I hope the new members will enjoy the benefits of AlwaysMore."
The customer reward scheme was re-launched this winter with a range of new
targeted benefits and services. ICLP will run the re-branded programme
including the creative requirements, marketing communications and
partnership management.
Simon Toombs, Business Development Manager of ICLP says: "Midland Mainline
appreciates the importance of running a good reward and loyalty programme,
but also understands the logistics behind them. Its desire to streamline
the whole process, which will simplify yet extend the offering, will add
enormous benefits to existing and future card holders."
Midland Mainline operates train services along the M1 corridor between
London St Pancras, the East Midlands and South Yorkshire. Midland Mainline
has recently been named Passenger Operator of the Year and currently tops
the long distance league tables for punctuality.
07 December 2006