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Brand Experience: Pixman in street lobby
Oxfam and Amnesty get interactive with Pixman
Campaigning organisations Oxfam and Amnesty International hope to be streets ahead when they use the latest technology to send a powerful message to political leaders in London on Wednesday 13 September. The two organisations who co-ordinate the Control Arms campaign - calling for an Arms Trade treaty to stop weapons getting into the wrong hands - are joining forces with Pixman, the brainchild of Daniel Langlois - the man behind Softimage and the 3D computer effects for Harry Potter, Gladiator and Titanic.
Campaigners lobbying London embassies on the Control Arms Day of Action will be using Pixman screens - backpack mounted, overhead screens with stereo sound. They were invented when Langlois set out to find ways to bring films to the people at the Toronto Film Festival. They have since been used by companies such as Microsoft for the launch of the XBox but this is the first time they have been used to send a political message.
Pixman will be supporting the Control Arms Campaign next week. Their "nomadic media solutions" include the world's only wearable overhead audiovisual screen technology. It combines state-of-the-art technology with a 'human transaction'. Pixman also combines technologies such as web surfing, data capture, wireless gaming and pushed content via Bluetooth.
Julian Woolley, business development director at Kommando, the exclusive provider of Pixman technology says; "We are delighted to have Pixman supporting Oxfam and Amnesty during their Control Arms Campaign. Our International clients have recognised that Pixman has the ability to create huge standout for their product in any crowded environment. The fact that, whilst introducing Pixman to the UK, Oxfam and Amnesty have been so quick to see the potential for a nomadic screen solution as part of their campaign shows their desire to embrace new technology. The possibility that Pixman can contribute to the Control Arms campaign, not simply to influence consumer brand choice, but to actually reduce the trade in arms, is brilliant and one for which we will remain very proud".
08 September 2006