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Legislation: FAU calls on Which?
The FAU calls on Which? to take a more constructive approach
The FAU today responded to the latest attack on the advertising industry by the campaigning group, Which?
The Government has welcomed Ofcom's announcement last week, as in its view they have taken a proportionate approach. However, Which? continues to put pressure of the Government to impose disproportionate food and soft drink advertising restrictions across all media.
Sue Eustace, Director from Public Affairs, said
"The issue of obesity is extremely important and the industry remains committed to playing its part. However, the solution requires a partnership approach rather than continuous counterproductive battles in the media.
"The new advertising rules will be binding on the industry and not ‘voluntary', as many of the campaigning groups continue to claim."
23 November 2006