Latest News »News Archive
Cutting Edge: Online analytics enhanced
Coremetrics, the provider of on-demand web analytics and precision marketing solutions, is launching a comprehensive range of tools which enable organisations to implement more scientific, data-driven and proactive online marketing programmes. Coremetrics 2007 builds on Coremetrics' robust web analytics platform, enabling marketers to turn granular analytical data into clear marketing activity plans instantly.
Coremetrics 2007 delivers automated cross-sell recommendations based on visitor behaviour; enhanced analytics enabling highly intelligent and automated marketing strategies; and multichannel analytics with IBM WebSphere Commerce. The suite is delivered in an on-demand, Software as a Service (SaaS) model that includes ongoing support by a team of business and analytics advisors. Coremetrics works with clients across all industries including the travel, financial, media, content, and retail sectors, to help businesses achieve their online marketing objectives.
The new features in Coremetrics 2007 leverage the power of Coremetrics LIVE Profiles, the industry's leading record of all visitor behaviour cross-session activity, making it easier for online managers and marketers to act on the data and make informed, targeted business decisions.
"With the increasing popularity of search, blogs, RSS feeds, podcasts and even virtual worlds, today's digital marketers are faced with an expanding and increasingly complex range of channels to reach their target audience," said John Squire, vice-president of product strategy and general manager, marketing services at Coremetrics. "Consequently, they also have a mountain of data about customer behavior, buying patterns, and other decision-making factors. Coremetrics 2007 enables companies to maximise the impact of this data insight and transform it into real time, actionable marketing strategies that drive business success."
26 September 2006