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Brand Advocacy: Parcelforce seeks referrals
Advocacy phase for Parcelforce
Parcelforce Worldwide today announced a major drive to grow its customer base by generating referrals from its most satisfied business customers. It has engaged the services of Promodus, the marketing agency specialising in advocacy and referral marketing. Promodus is responsible for the planning, creative conception and execution of the programme. The first phase of the campaign will hit in October and will continue into the New Year.
Heather Bayliss, Head of Marketing Services at Parcelforce Worldwide, comments: "In a market with increasing competition, advocacy marketing is critical for us because it allows us to secure and leverage our loyal user base. We chose Promodus to support us in this campaign because of their strong track record and strategic approach to advocacy marketing."
Simon Ward, Managing Director of Promodus, comments: "In a world where there is too much choice and too many messages, we believe that people make their buying decisions based on referral from trusted opinion formers. And we're delighted to have been chosen to help Parcelforce Worldwide grow its user base using these techniques."
19 October 2006