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Email: dmbse provides email control
A new software package that transforms the humble email into a cost-effective marketing tool has been launched by dmbse, a data management company.
dmRelease enhances an email's potential through a user-friendly program that allows any business to create a unique email experience. dmRelease supports the management and maintenance of customer relationships and also helps marketing executives manage their brand and that of their client's by centrally controlling signatures, disclaimers and banner adverts.
In addition dmRelease ensures that companies comply with recent legislation, which stipulates that all emails should include the company's registration number, place of registration and registered office address.
Simon Stevenson, Director of dmbse, said: "dmRelease is a communications tool that makes emails work much harder by displaying banner adverts and allows marketing professionals to reinforce their brand values and messages.
"While, email signatures and disclaimers are not new, many companies are unaware of recent legislation and could be leaving themselves open to prosecution."
The application is easy to set-up and incorporates a step-by-step guide for generating and uploading banner adverts, creating and controlling signatures and disclaimers, and ensuring a consistent look and feel across the whole business.
19 June 2007