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Data: Corpdata focus on B2B email data accurcacy
With email becoming far more important in B2B marketing there is a growing demand for high quality, reliable email data giving the same levels of flexibility available through offline channels.
Over the last 13 years, Corpdata's reputation has been built on the provision of high quality marketing data and that reputation is now being extended into the provision of email data as over 57% of Corpdata's own data now carries an email contact address.
This is the result of the Company's commitment to continually research, which in turn means that the Company are able to supply some of the most reliable email data available.
"Email data is known to deteriorate at a much higher rate than traditional marketing data, but as all our data is extensively tele-researched, by an in-house research team, on a standard 6 monthly cycle, we have been able to build up a high proportion of email contact addresses much more quickly than some other list owners," said Andy Smith, Managing Director of Corpdata.
As the new email data is part of Corpdata's main database, the same variables, such as geography, type of business, numbers of employees etc are available to assist with targeting campaigns.
"Email data is available as part of a multi-use data licence or through sureshot, Corpdata's own broadcast subsidiary. The Company can handle, track and report on the entire campaign, and provide the details to
allow you to follow-up those people who were interested enough to click-through."
For over 13 years Corpdata has been providing marketing data of the highest quality and providing innovative marketing services to enable businesses of all sizes to successfully market their products and
services to the right people, in the right place and now that same quality is available for online or integrated online/offline campaigns.
23 May 2007