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Direct Marketing: B2B experts announce Cyance
Three of direct marketing's leading figures have teamed up to create a new agency: Cyance Limited. The Cyance team is made up of Richard Lloyd, former managing director of Experian Business Information, Mike Housley former managing director of LBM Business Data Division and Shane Redding, owner of consultancy business Think Direct. Together, the three have over 60 years of combined b2b marketing expertise.
Cyance will offer a wide range of services, encompassing b2b marketing strategy, data value maximisation, scientific targeting and customer analysis and insight. The agency will also provide b2b-focused digital, creative and PR services through a managed network of best-of-breed suppliers.
"The concept behind Cyance is to combine practical know-how with the most advance marketing science," explains Richard Lloyd. "Our aim is to bring independent, specialist insight into our clients' specific problems and deliver tailor-made solutions that combine best practise from both traditional and digital media marketing techniques."
Full details of the Cyance service offering, along with free white paper downloads, can be found on the agency's website at www.cyance.com
30 April 2007