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Data: 110,000 hospitality sector decision-makers from Mardev
Mardev, one of the UK's leading business information providers, has announced the launch of Hospitality+, which brings together qualified leads from the UK's leading hospitality industry publications and events, including Cater and Hotelkeeper, Caterer Update, Wine+, Hotelympia, Scolthot, Speciality & Fine Food Fairs, Hospitality, IFE and Hostec. The database contains more than 110,000 decision makers, including senior managers, buyers, business owners, managers and chiefs from the food, hotel, restaurant and catering sectors.
Commenting on the launch, Nick Martin, managing director of Mardev, says, "What businesses need are not just lists, but qualified leads - real prospects who are interested in buying the products and services being promoted. That's exactly what Hospitality+ offers. These are known buyers and influencers, so you can talk to the right person about things that they are genuinely interested in hearing about."
Hospitality+ offers a wide range of selections including job function, products purchased, purchasing influence and activity area. Information on hotels includes such extras as the hotel's star rating, the number of beds and also lists groups, chains and independents. Also included are pubs and health clubs, retailers, workware suppliers, and those involved in marketing the hospitality sector. There are also over 70,000 email addresses and 83,000 phone numbers.
Says Nick Martin, "We've done a lot of research to help us understand just what businesses need from their data. Hospitality+ is just the first launch in a series of products which take this learning and turn it into a high quality prospecting tool which is quite simply ‘best of class' in the market."
20 April 2007