The DM Business New Product Awards

At the IDMF gala dinner, Dawn Orr, Data Group Leader, Acxiom presented AGI Media'a Emma Reif,, alongside Frank Wainwright, publishing editor, DM Business with the IDMF/DM Business New Product Award. AGI Media won the award forLittle Book. Little Book is a new folding paper media that has set a new benchmark for quality in that sector.
The award has seen its eigth big winner with AGI Media showing the way forward. The company pays great store by innovation. The win was announced on May 10th at the 1000 seat gala at the Hilton Metropole. The award was celebrated at the big IDMF evening that saw the industry celebrate.

This year, a shortlist of 9 category winners was drawn up from a long list of entries by some key experts from within the industry. Then some 700 Fair visitors cast their vote for their preferred product from the category winner's list. Dawn Orr is the woman in charge of Acxiom's new data capability and all of the R&D that has gone into that, so the award had an appropriate person to present it. She has overseen one of the biggest collations of consumer/lifestyle data in the UK, and expressed her delight in an award that recognises R&D.
Overall Winner.

AGI Media - Little Book

Little Book opens up a big world of opportunity to show what's special about a company and its products.
It's a miniature book, packed with information, which can be placed into a pocket, yet unfolds into a large and impressive poster.
When someone receives a Little Book, it immediately belongs to them. This gives competitive advantage and distinguishes Little Book from the usual direct mail.
AGI can even help write and design it.
Little Book is a patented product, manufactured by AGI Media under license.

Previous Overall Winners

2005:
IPT - EmailTracker
2004:
D&B - MarketDirect
2003:
UK Data IT - Bereavement Gard
2002:
REaD Group, Business Suppression
2001:
John Dickinson Stationery, Hypermail
2000:
REaD Group, Bereavement Register
1999:
PhoneMe, PhoneMe button

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