Field Marketing and Brand Experience Awards

Headline sponsor: Stuckforstaff.com 

2007 Award winners

Presented to a packed house at Enterprise Suite, London SW6, October 10th 2007. These awards recognise the very best in marketing campaigns that use teams of people to deliver brand messages directly to the consumer.

Field Marketing Awards

Most Effective Merchandising and Compliance
Winner, Reach, Energizer Wilkinson Sword
Brand Performer, CPM, P&G

Most Effective In-Store Demo
Winner, i2i Marketing, Coty
Brand Performer, CPM, Nokia

Most innovative application of Data/IT
Winner, IMS, Colgate Palmolive
Brand Performer, Logobrand, Masterfoods

Most Effective Direct Sales or Negotiation
Winner, LMG , Magners
Brand Performer, Gekko, Apple

Most Effective Brand Strategy
Winner, Phiz, Grolsch
Brand Performer, The Blue Water Agency, Nicorette

Most Effective Tactical Campaign
Winner, The Blue Water Agency, Nicorette
Brand Performer, FSS, Walls

Most Effective Retail Training/ Mystery Shopping
Winner, Headcount , Loyalty Management
Brand Performer, Infinite FMS , Sony

Brand Experience Awards

Most Effective Brand Strategy
Winner, Octagon, Vodafone
Brand Performer, Nine, Volvo

ost Effective Shopping Centre/Roadshow
Winner, Nine, Volvo
Brand Performer, RPM, Cancer Research

Most Effective Targeting
Winner, RPM, Cancer Research
Brand Performer, FDS, Huggies

Most Effective Brand Theatre
Winner, Imagination, Sony Europe
Brand Performer, Sledge, Sagatiba

Most Effective Impact at Single Event/Exhibition
Winner, RPM, Banrock Station
Brand Performer, LIME, Nick Jr

Most Effective PR Generation
Winner, Brand Experience Company, Volkswagen Touareg
Brand Performer, Beatwax, Fantastic Four
Brand Performer, Blazinstar, Kinder Bueno

Most Effective Campaign Evaluation
Winner, The Circle Agency, EA
Brand Performer, Brandscape, Mercedes-Benz

FM&BE Categories

Brand Ambassador of the Year
Winner, Matt Ford, The Circle Agency
Brand Performer, Helen Heyns, Infinite FMS

Most Effective Sampling Campaign
Winner, BEcause, S&N
Brand Performer, Cosine, Sainsbury's

Innovative Campaign of the Year
Winner, Channel Advantage, The Retreat
Brand Performer (and most innovative experiential entrant), Kommando, Iveco
Brand Performer, Sales Out, Nisa

Most Effective Stand/ Display Unit
Winner, TRO, Mini
Brand Performer, BD-NTWK, Nintendo Wii

Logistics Award
Winner, CJ Services, Walkers
Brand Performer, TRO, BMW Group

Team of the Year
Winner, Infinite FMS, T-Mobile
Brand Performer, Headcount, Warner Home Video
Brand Performer, Sense

New/Developing Agency of the Year
Winner, RT Marketing
Brand Performer, The Circle Agency
Brand Performer, Cosine

International Agency of the Year
Winner, IQFM (Poland)
Brand Performer, Cross Marketing (Nigeria)

Field Marketing Agency of the Year
Winner, CPM
Brand Performer, Infinite FMS

Brand Experience Agency of the Year
Winner, RPM
Brand Performer, BEcause

Lifetime Achievement awards were presented to
Mike Cottman, FSS and Pat Rooney, REL

Field Rep of the Year was presented to Patrick Kerrigan