Field Marketing and Brand Experience Awards
In association with: StuckForstaff.com
2008 Award winners
Presented to a packed house at Marriott Hotel, Grosvenor Square W1, October 1st 2008. These awards recognise the very best in marketing campaigns that use teams of people to deliver brand messages directly to the consumer.
Field Marketing Categories
Most Effective Instore Merchandising and Compliance
Gold Winner: The Brand Company, Foster Grant
Silver Winner: CPM, Mars
Most Effective Sales or In Store Demo
Gold Winner: Mitchell Stephenson, R&R
Corporate Innovations, Walkers/Skoda
Most Effective Use of Data/IT
Gold Winner: Logobrand, Sara Lee
Silver Winner: FDS, Paramount
Most Effective Integrated Campaign
Gold Winner: Headcount, Tourism Ireland
Silver Winner: iblink, Unilever
Most Effective Tactical Campaign
Gold Winner: Gekko, Toshiba
Silver Winner: CPM, Camelot
Most Effective Retail Training/ Mystery Shopping
Gold Winer: lime, Tesco Wines
Silver Winner: infinite, Sony
Brand Experience Categories
Most Effective Brand Strategy
Gold Winner: Madmedia, R&R (Fab)
Silver Winer: Brand Events, Retail Birmingham
Most Effective Roadshow or Shopping Centre Campaign
Gold Winner: Circle, EA Games
Silver Winner: i2i, Philips
Most Effective Targeting
Gold Winner: BMT, School Food's Trust
Silver Winner: Exposure, LG Viewty
Brand Performance Award
Gold Winner: Sense, Cadbury
Silver Winner: The Liquid Way, Hitachi
Most Effective PR Generation Through Brand Experience
Gold Winner: Multiply, Absolut
Silver Winner: Out of the Blue, Helen Bamber Foundation
Campaign Evaluation
Gold Winner: Iris Experience, Heineken
Silver Winner: Circle, EA Games
FM&BE Categories
Brand Ambassador of the Year
Gold Winner: Paul Gordon, Kreate
Silver Winner: Paolo Francone, GfK
New or Developing Agency
Gold Winner: Retail Marketing Group
Silver Winner: Hotcow
Most Effective Use of Low Budget
Gold Winner: Hotcow, Thomson Fly
Silver Winner: Trinity Executives, Burtons
Product Launch of the Year
Gold Winner: FSS, Trident
Silver Winner: The Network, Evening Standard EROS
Most Effective Sampling Campaign
Gold Winner: Carbon, Sharpie
Silver Winner: Carbon, Galaxy
Most Innovative Campaign
Gold Winner: Out of the Blue, Helen Bamber Foundation
Silver Winner: Gekko, Apple
Silver Winner: SML Marketing and Events, AEG
Most Effective Stand or Display Unit
Gold Winner: Circle, EA Games
Silver Winner: Brand Experience Co, Seat
Logistics Award
Gold Winner: Momentum, Maybelline and L'Oreal
Silver Winner: Contact FM, Dare
Team of the Year
Gold Winner: REL, Red Bull
Silver Winner: Brand Experience Co, Touareg
eXPD8, Sainsbury's
Staff Supplier of the Year
Gold Winner: Union Promotions
Silver Winner: Mash
SPECIAL AWARDS
Client Agency Relationship Award
Gold Winner: CPM, GSK
Silver Winner: FSS, Exxon Mobil
Silver Winner: MMM, Jaguar
Field Representative of the Year
Gold Winner: Karen Laubscher
International Agency of the Year
Gold Winner: OgilvyAction
Silver Winner: Circular France
Agencies of the Year
Field Marketing Agency of the Year
Gold Winner: Gekko
Silver Winner: CPM
Silver Winner: FSS
Brand Experience Agency of the Year
Gold Winner: Carbon
Silver Winner: Sense
